Case Studies

  • 479° Popcorn

    > website

    479° Popcorn product image

    What I Did: Helped artisan popcorn maker 479° Popcorn find their story, develop their voice, and launch their brand. I wrote all packaging copy, website copy & collateral.

  • TypePad Business Class

    > website

    TypePad Business Class screen shot

    What I Did: Helped TypePad launch a new section of their site aimed at business customers. Interviewed customers, created case studies, and helped build a case for business blogging.

  • Solar City

    > website

    Solar City screen shot

    What I Did: Helped fast-growing solar provider Solar City identify the diverse needs of their residential and business customers. Wrote website copy, including FAQ’s.

  • Ribbit
  • Soonr
  • Solar City
  • 479°
  • TypePad
  • Movable Type

What can I do for you?

  • “Jennifer's not just an excellent writer and editor — she also has a great eye and ear for marketing in general, and contributes far beyond her role as writer.”

    Ginger Tulley, Director, Movable Type Marketing

  • “Jennifer is a talented and dedicated copywriter who has an innate ability to listen. There’s art and science to finding “the voice” and manifesting a brand into words, and Jennifer excels at this.  She is a consummate professional!”

    Jean Arnold, Founder, 479° Popcorn

  • “Jennifer is tirelessly creative and amazingly focused in her pursuits. I enjoyed working for her and would highly recommend her as part of any venture for her energy, vision, and inter-personal skills.”

    Gregory Stone, Principal Engineer at Apple

  • “Whether we’re communicating to our customer base or the trade, Jennifer consistently translates our ideas into fresh, persuasive copy. She make the process simple, and that makes all the difference.”

    MaryAnn Tsai, President, Luna Vineyards

  • “Jennifer kept me on track and shepherded me through the process of writing my autobiography; I would have abandoned the project midway but for her unflagging enthusiasm.”

    Jamis MacNiven, author of Breakfast at Bucks: Tales from the Pancake Guy

  • “Reaching my audience through Jennifer’s writing is the next best thing to being face to face.”

    San Francisco chef Andrea Froncillo, co-author of The Stinking Rose Restaurant Cookbook

  • “Jennifer commented where it was needed, and left the rest alone; with a few new words, she delivered the exact effect we were looking for.”

    Kristine Enea, co-author Time Off! The Upside to Downtime and The Unemployed Guide to San Francisco

Partial Client List

  • 479° Popcorn
  • Arthrocare
  • Beautifull
  • Black Stallion Winery
  • CF Napa
  • COPIA
  • Design Site
  • Luna Vineyards
  • Made in Napa Valley
  • Movable Type
  • Ribbit
  • SAP
  • Six Apart
  • Solar City
  • Soonr
  • TypePad
  • Zinnia

Book Projects

  • Co-Author, The Stinking Rose Restaurant Cookbook. Published by Ten Speed Press, May 2006
  • Co- Author, CRAB: Buying, Cooking, Cracking. Published by Ten Speed Press, October 2007
  • Editor, Breakfast at Bucks: Tales from the Pancake Guy by Jamis MacNiven

Editorial

  • Multiple chef profiles for SF Chefs Magazine, both 2007 & 2008 editions; profiles include Cory Lee of The French Laundry, Michael Tusk of Quince, Sean O’Brien of Zinnia, and Staffan Terje of Perbacco.
  • Pieces published in The Vine Times, Salon.com, Restaurant Magazine (UK), etc.